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Finally, Stop Being an ‘Advertising Victim’, with Australia’s Only Beauty Industry Magazine Designed from the Ground Up to Deliver Your Compelling Marketing Message Directly to the ONLY People Who Count – the Owners of the Salons!
Exactly 6,836 Salon Owners around Australia will get Salon Owner magazine every month – here’s why you should be in it…NOW
Wednesday, 5th April 06
Dear Colleague,
I wanted to get your attention, that’s why I’ve had this letter delivered to you inside a funky Gift Box – I hope it worked, because the information contained in this package is vital to your business.
“Are you amazed and delighted – in fact, overwhelmed – with the actual sales you currently get from your existing advertising????”
If your answer is ‘NO!’ then this opportunity – if you act fast – will save you from ever again being an ‘Advertising Victim’ (An ‘advertising victim’ is a business owner or manager who keeps spending their hard-earned cash on advertising and marketing that ü Looks beautiful, with gorgeous graphics and lovely pictures of stunning women, ü Draws admiring comments from staff, friends, family… ü Impresses the Art Directors of the magazines…. BUT DOESN’T SELL ANYTHING! Please turn the page to find out how to fix that for good, and never again waste $$$s on advertising that gives you a warm fuzzy feeling but doesn’t put cash in your till…. There is a CATCH, but here’s why the new Salon Owner magazine is absolutely critical to the success of your business in the Beauty Industry…
“Okay Jill, but what makes you an expert on what works in the Beauty Industry….?” I’m glad you asked. There’s a simple answer.
Salon Owner magazine is published by Worldwide Salon Marketing Pty Ltd, developer of the
The world’s only complete, ‘marketing-in-a-box’ system for salon owners who want to double, treble, even quadruple their sales of products and treatments. In fact, in the 18 months since the Toolkit was launched (September ’04) more than One Million Dollars
TOP 7 DUMB MISTAKES ALL BUSINESS OWNERS MAKE IN THEIR MARKETING – (Mistakes we won’t let you make when you advertise in Salon Owner magazine…)
Dumb Mistake #1:
Dumb Mistake #2: No compelling headline. Most business owners think the name of their business (or product) actually matters. It doesn’t matter to anybody except you, the business owner. Certainly not your prospect. In Salon Owner magazine, we’ll actually help you develop a headline that answers the prospect’s most burning question: ‘What’s In It for Me?’ Dumb Mistake #3: No testimonials. People are suspicious, distrustful. Why should they believe you, the salesman? What your customers say about you is 10,000 times more believable than anything you can ever say about yourself. So why on earth don’t more business owners use their customers as their own marketers??? Dumb Mistake #4: No compelling reason to call NOW. What’s the point in making a great offer, when they can pretty much get it any time? You need to have scarcity in your advertising, so people call when you want them to…right now! Dumb mistake #5: No follow-up. So much good advertising is wasted – or worse, sabotaged – by lousy follow-up. When you advertise in Salon Owner magazine, we coach you on exactly how to close those leads and turn them into sales! Dumb Mistake #6: Wasting advertising dollars by missing out on all those people who almost pick up the phone…but don’t quite. When you advertise in Salon Owner magazine, we show you exactly how to wring every last bit of value out of your advertising, by getting the names and addresses of salon owners who might one day buy from you…but not quite yet. Dumb Mistake #7: Wasting money on ‘image’ or ‘brand’ marketing that’s almost impossible to measure. If you have millions to spend on image marketing, by all means, go ahead. But if you want instant, accountable, measurable response, you need direct response marketing. That’s where Salon Owner magazine comes in.
So, now you have an idea of perhaps why your advertising hasn’t been nearly as effective as it could have been….finally, you can use your advertising dollars to actually pay for themselves – plus much more…
BUT you must act NOW. Here are 5 Money–Making Reasons Why.
Money-Making Reason #1: Salon Owner magazine is directed – with
laser-like accuracy – right at the salon owners who make the
decisions to buy products. Once a month, every month, it goes to
6,836 business-minded salon owners. And
we only have room for a tiny fraction of the hundreds
of beauty industry suppliers in Australia.
Money-Making Reason #2:
Salon Owner Profiles. Every month, Salon
Owner magazine features detailed profiles on salons all over
Australia, real salon owners talking about the products they love,
and why they love them. Yes, we survey salon owners, and report
their replies word for word. When they talk glowingly about your
product, you’ll get a direct link from the Salon Profile right to
your ad. Clever, or what? Money-Making Reason #3: Help to make your ad pull like crazy. Check out the letters from Geoff Harrison of Beautyware and Greg Ure of Caron Laboratories enclosed with this package.
Money-Making Reason #4: FREE bonus editorial space. See the enclosed Media Kit – you’ll get FREE editorial space when you book three months or more of advertising.
Money-Making Reason #5: FREE advertising on our website. See the enclosed Media Kit for details. If you want your advertising to earn its way, Salon Owner magazine is the place to put it.
Here’s What You Need to do RIGHT NOW: Call me, Jill Groves, on 08 9388 4727 If you want to be in Australia’s newest, and ONLY business-focussed magazine for salon owners, you need to call NOW! And remember, not just any distributor/supplier can advertise in this magazine - you’ve been hand picked by me.
I look forward to hearing from you
Jill Groves,
Magazine Coordinator Salon Owner magazine
Partner, Worldwide Salon
Marketing
Worldwide Salon Marketing Pty Ltd As Trustee for the Greg Milner Family Trust ABN: 74 112 848 978 Lakeside, Suite 7, 144 Northwood Street Leederville WA 6007 Ph: +61-8-93884727 Fx: +61-8-9388 4722 Web: www.salon-owner.com |
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From:
Jill Groves
Essential
Salon Owner’s Marketing Toolkit